Rolls-Royce revealed the facelift of the Cullinan super luxury SUV. The Cullinan Series II has been updated with an advanced digital interface, a new private members app and a new clock case featuring a Spirit of Ecstasy figurine for the interior of the Cullinan.

Rolls-Royce Unveils Cullinan Series II: Elevating Luxury SUV Experience with Enhanced Features and Innovations

According to the company, the Cullinan remains the most sought-after Rolls-Royce in the brand’s product portfolio. The luxury SUV is powered by a 6.75-liter V12 engine that produces 600 horsepower and 900 Nm. It features 23-inch alloy wheels and an 18-speaker audio system with a 1,400-watt amplifier.

Chris Brownridge, chief executive of Rolls-Royce, said: “In 2018, the Cullinan redefined super-luxury motoring, enabling Royce customers to experience the brand’s magic carpet no matter the terrain and in every corner of the world. In the six years since then, the Cullinan has attracted a whole new set of clients to Rolls-Royce and profoundly changed the perception of what a Rolls-Royce motor car is and what it can mean to its owner. The Cullinan Series II was created to build on that success.”

Rolls-Royce

“By integrating new technologies, new materials, carefully considered design updates and innovative opportunities for self-expression through Bespoke, we are preserving everything our clients love about this car and ensuring its continued appeal,” he added.

Rolls-Royce Unveils the Cullinan Series II: A Bold Evolution of Super-Luxury SUV Design

Anders Warming, Director of Design at Rolls-Royce Motor Cars, said: “Since the launch of the first Rolls-Royce built at Goodwood, designers have taken great care to give each model its own distinctive aesthetic world. Each of them is based on detailed insights obtained directly from our clients before the motorcar is created and throughout its lifetime.’

“The Cullinan Series II was born from this approach: more energetic, focused and expressive, in line with the priorities of today’s super-luxury consumers. In its new guise, the Cullinan Series II remains effortless throughout – true to principles and maintaining quality.” which made this motor car so successful. At the same time, it represents real progress and development based on an evolved appreciation of luxury that gives the original Cullinan form a statement and flourish,” he added.

Launched in 2018, the original Cullinan was the world’s first super-luxury SUV. In terms of performance and construction, it had to have true off-road capabilities to match the most demanding and hostile environments on Earth. At the same time, it had to provide the brand’s unique comfort and characteristic “magic carpet ride” regardless of the terrain.

Rolls-Royce Cullinan: The Epitome of Super-Luxury SUV Evolution

It had to be nothing less than the ultimate super-luxury SUV – rugged yet refined, unstoppable yet serene: effortless, everywhere. Its success exceeded Rolls-Royce’s most ambitious expectations worldwide, and the Cullinan is today the most sought-after Rolls-Royce in the brand’s portfolio, the company said in a press release.

Cullinan Series II

Due to the car’s success and incredibly positive reception from clients in all regions of the world, the shaping of the new expression ‘Rolls-Royce SUV‘ was done with meticulous care. The brand’s designers, engineers and craftsmen drew on half a decade of detailed client feedback, the release added.

In its new guise, which represents the most extensive evolution of the Series II in Rolls-Royce history, it responds to changing codes of luxury and evolving usage patterns, while remaining true to the core qualities behind the Cullinan’s unprecedented popularity.

Self-Driving Trends: Owners Take the Wheel in Rolls-Royce’s Cullinan Phenomenon

Specialists have observed a shift towards owners driving their cars themselves. When the Cullinan was first launched, less than 70% were self-driving: today almost every Cullinan is driven by its owner, with less than 10% of clients retaining chauffeur services. Along with brand rejuvenation and a bespoke offering, Cullinan has helped reduce the average age of Rolls-Royce clients from 56 in 2010 to just 43 today, the company said in a press release.

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