Can I correctly assume that a substantial portion of your current marketing approach revolves around digital platforms? Probably.
Both consumers and businesses are almost always online and on the go – and you want to reach them and track their behavior and where they spend their time.
However, when you are expanding a firm, the constantly evolving digital environment can swiftly become daunting.
With several other responsibilities and tasks to do, how can you also effectively create, fine-tune and maintain an agile digital marketing strategy?
I’ve put together this marketing strategy guide to help you improve your digital presence and grow better.
What is a marketing strategy?
A marketing strategy is a plan for achieving a specific marketing-related goal (or goals) in a targeted and achievable manner. It takes into account what your business is currently doing well and what you lack in terms of your stated goal, and then develops tactics to help you achieve your goal.
Now back to the topic at hand: are you confused about the difference between marketing strategy and marketing tactics? I will describe it below.
Strategy vs. tactics
The difference between strategy and tactics lies in their scope, level of detail, and time frame. A strategy is a high-level plan that guides your direction and long-term goals and how you plan to achieve them. However, tactics are specific actions and methods used to implement your strategy and achieve short-term goals.
You can think of it like this: strategy is planning and doing tactics. Having a strategy without ways to act on it (tactics) is a dream, and taking action without a common goal or plan (strategy) is a waste of time.
Components of a digital strategy
Intentions and goals
First, you need to establish your main and specific goals in order to create an effective digital strategy.
Goals are big ideas, while goals are more detailed and easier to measure. They have clear deadlines and show what success looks like.
Here’s an example of how I like to think about the difference:
- Goal: Increase brand awareness.
- Intentions: Increase social media following by 20% in the next quarter.
